MEET THE TEAM

Roger Haviland has mastered every aspect of roofing and siding in the industry from the ground up.
Certifications and Qualifications

• Business degree from Seneca College
• Graduated from Business Mastery University
• Completed Principles of Effective Training 1HSA Certified
• WHIMIS Certified Trainer
• Fall Arrest Certified Trainer
• Firestone – Quality training for licensed contractors
• Owen’s Corning preferred contractor
• Aerial Platform Certified
• SOPREMA Cold Ply Systems Certified
• Voted best roofing company in Barrie 2012 by our customers
• BC Red Cedar certified installer
• Velux Roof Window Certified
• Certified Composite Inspire Roofing Installer

My working passion was found in the construction industry at a young age. I worked from the bottom up and advanced to the very top. Working with the tools of the trade and gaining valuable knowledge through various certification courses, I am confident that I am able to give our customers the type of service they desire.
I am dedicated to excellence to ensure our customers get the kind of experiance they deserve.

In my eyes, my greatest achievement is having two beautiful children, Isabella and Conner, with my beautiful wife Jennifer. In my spare time I enjoy playing baseball, hockey, soccer and football.

“I have installed more roofs, than most people will in a lifetime. We do the job right and always meet or exceed our customer needs. It’s a great company to put your trust into”

Here are some of my credentials:

• Certified Fall Arrest
• Certified installed for Inspire & Owens Corning products
• Decra Metal Certified
• WHIMIS Certified
• IHSA Principals of Effective Training Certificate

AM Roofing Solutions has been my home since 2010. I started as an Aluminum Fabricator and throughout my advancement in the company, I have had my hands in every aspect of the roofing world.

With my extensive knowledge of the construction industry and 10 years in the business, I strive to share my knowledge and expertise with consumers to ensure their job is not only done right but exceeds their expectations.

My keen eye for detail and determination carries over into my hobby of being a driver in competitive auto racing in Ontario.

As Chief Operating Officer, Larry Smart leads all aspects of AM Group of Companies' operational functions and is responsible for ensuring teams are focused on the highest level of operational standards and client satisfaction. He brings more than 20 years of sales and operations experience in the building products field to his position. 

My name is Jeff Wilcox I am the Production Manager for London.
I have a beautiful wife Tonya and 2 young boys, Troy and Deon who keep me busy and sharp!!
I started roofing over a decade ago after learning the trade I quickly found my calling in the roofing world. By developing great customer service and strong relationships with our suppliers it was an easy transition into Production Management. There I am responsible for the scheduling and execution of the entire installment process for each individual project.
I ensure the expectation of every customer is upheld to the highest industry standards that AM Roofing has provided for the past 60 years!! I take pride in my work and am very proud to be a part of the AM Roofing Family.

I’ve been working in the roofing industry for over seven years now. While working as a roofer I attained my diploma in Liberal Studies and my degree in Psychology.
AM Roofing, and the fantastic crew I worked on, accommodated my busy student schedule and let me work as much as possible while I obtained my undergraduate degree.
Initially I was going to work in a different field, but I really enjoyed the culture at AM, and what the company stood for, and so I took the opportunity to become a Solutions Consultant and have thoroughly enjoyed it since.
With my strong academic background and my seasoned roofing career, being a Solutions Consultant was a natural choice. I spent a great deal of time studying Social Psychology and Attitude Change and believe in ethical and honest sales practice, and put this belief into action during all of my appointments.
I am also a proud father and happily married, and am fortunate enough to be aligned with a company that cares about my families wellbeing.

I have worked in the construction industry for over 20 years in various office related duties. My main objective at AM Roofing is to make sure you have the best customer service during your experience with us. I am happy to help you along the way by answering any questions and finding the best “Solution” to any inquiries from your initial phone call to the completion of your project.

In my personal life, I have the joy of spending time with my husband of 23 years and our two amazing children.  I was very much involved with many activities at my childrens’ elementary school; from organizing fund raisers, being the PTA Treasurer and School Council Chairperson, to taking the lead on getting a breakfast program up and running. Even though my children have left the school, I still enjoy volunteering my time there.

My passion in work is in customer service. I enjoy helping people and guiding them on their journey making it as smooth as can be. I have worked in many office settings from health care, landscaping and to now roofing. I enjoy working at AM and I'm so happy to be apart of the teAM.

I have a wonderful husband Chris and together we have 3 children ( 2 daughters & 1 son). We're a family who loves Christmas and we decorate anything and everything that we can. In my time out side of work in the warm weather we are often at our trailer enjoying the outdoors. In the colder months my free time is often spent in my craft room making home decor and running a small business. 

My passion for construction began when I was 16 years old working in agricultural construction, and by 18, I became a Jobsite Foreman. For more than 12 years, I ran my own home renovations business, with a focus on siding, roofing and windows. I spent four years as project manager for a prominent custom home builder, with projects in my portfolio ranging from $600,000 to $2 million.

I also hold a Developmental Services Worker diploma from Fanshawe College. During my time off, I train for crossfit daily and enjoy competing in individual and team competitions. I have a young daughter who shares in my passion for crossfit.

With my combined skills and experience, I look forward to helping you make informed decisions about your next exterior renovation project. 

I'm happy to say that I joined the AMGOC family in 2020.  After spending a significant portion of my adult life overseas, I came back to reconnect with my family and started looking at grounding myself and really building a career.  AM has helped me do that, and with the help of my coworkers (and of course, my wonderful customers!) I am happy to say that I now have a positive career focus for the long term.  I love to meet and help people, and this organization allows me the chance to do just that.  My clients appreciate this enthusiasm, and I appreciate my clients.  Moving forward, I want to do right by everyone I come across, and look forward to a long and productive future with AM! 

I’ve been involved in the construction industry since graduating high school, and have run my own insulation business, which I started in an effort to have the flexibility to spend more time with my family. I quickly discovered that being the business owner, accountant, installer, salesperson, and mechanic, actually left me with less time for my family than when I worked 50+ hours a week. Working with AMGOC allows me to have a flexible schedule while doing the things I most enjoyed when I owned my own business - sitting down with homeowners and discussing/educating them on how the attic and roof system work together. I am married have two beautiful kids.